Sounds really geeky, but I'm into nice papers and good stock and love a bit of pulp board! Working for a design and print company we see many catalogues for paper mills come through our doors, GF Smith being one of the studios faves - but this one for Italian paper company
Fedrigoni is particularly different to any others I have seen before. Leeds based graphic designer,
Jonathan Shackleton, decided to mirror the quality of the paper with the quality of the Italian fashion houses (and with Fedrigoni's client base mainly consisting of fashion labels it makes this design even more appropriate). I love the hands on approach with this concept and always think something with which you can interact with is extremely effective. Being able to make the suits yourself you get a feel for the texture of the papers and how the different colours can work together and really portrays Fedrigoni's beliefs that their paper is "ultra functional yet wonderfully expressive"
