This is the vibrant new ident for More 4 created by Design Agency ManvsMachine. After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. I love the use of bold colours and the flips and folds of the logo which are used to represent the vibrant nature of the channel with its board range of programmes including food culture, fashion and interiors. I'm looking forward to see the brand working on air but if like me you can't wait to have a look you can get a sneak peek at the commercial ident's here as well as looking at Man Vs Machines other lovely work.
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